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GEO Optimization Guide

Step-by-step instructions to fix issues found by the GEO Ready Score audit and improve your AI discoverability.

robots.txt

The robots.txt file tells web crawlers which parts of your site they can access. AI systems use specific bots to crawl websites.

How to fix

Create a robots.txt file in your website's root directory:

txt
User-agent: *
Allow: /


# AI Crawlers
User-agent: GPTBot
Allow: /


User-agent: ClaudeBot
Allow: /


User-agent: Google-Extended
Allow: /


User-agent: PerplexityBot
Allow: /


Sitemap: https://yoursite.com/sitemap.xml

If you want to block specific AI crawlers, use Disallow: / instead.

Sitemap

A sitemap helps crawlers discover all pages on your website efficiently.

How to fix

Create a sitemap.xml file in your root directory:

xml
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>https://yoursite.com/</loc>
    <lastmod>2025-01-01</lastmod>
  </url>
</urlset>

Most CMS platforms (WordPress, Shopify, etc.) generate sitemaps automatically.

llms.txt

The llms.txt file is an emerging standard that helps AI systems understand your website's purpose and structure.

How to fix

Create an llms.txt file in your root directory:

markdown
# Your Site Name


> Brief description of your website


## About


A paragraph explaining what your site does.


## Key Pages


- [Home](https://yoursite.com/): Main landing page
- [Products](https://yoursite.com/products): Product catalog
- [Documentation](https://yoursite.com/docs): Technical docs

Learn more at llmstxt.org

JSON-LD Schema

JSON-LD provides structured, machine-readable information about your content that AI systems can easily parse.

How to fix

Add a JSON-LD script to your page's <head>:

html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Company",
  "url": "https://yoursite.com",
  "description": "What your company does"
}
</script>

Common schema types: Organization, Product, Article, FAQPage, LocalBusiness

Use Schema.org to find the right type for your content.

Open Graph Tags

Open Graph tags control how your content appears when shared on social media and used by AI for context.

How to fix

Add these meta tags to your page's <head>:

html
<meta property="og:title" content="Your Page Title">
<meta property="og:description" content="Description of your page">
<meta property="og:image" content="https://yoursite.com/image.jpg">
<meta property="og:url" content="https://yoursite.com/page">
<meta property="og:type" content="website">

Meta Description

The meta description provides a concise summary of your page content for search engines and AI systems.

How to fix

html
<meta name="description" content="A clear, compelling description of your page. Aim for 120-160 characters.">

Tips: Keep it between 120-160 characters, include main keywords naturally, make it compelling.

Semantic HTML

Semantic HTML helps AI understand your page structure and content hierarchy.

How to fix

Use semantic elements instead of generic <div> tags:

html
<header>
  <nav><!-- Navigation --></nav>
</header>


<main>
  <article>
    <h1>Page Title</h1>
    <section>
      <h2>Section Heading</h2>
      <p>Content...</p>
    </section>
  </article>
</main>


<footer><!-- Footer --></footer>

Key elements: <header>, <nav>, <main>, <article>, <section>, <aside>, <footer>. Use only one <h1> per page.

Image Alt Text

Alt text helps AI understand the content of images on your page.

How to fix

html
<img src="product.jpg" alt="Blue wireless headphones with noise cancellation">

Tips: Be descriptive but concise. Don't start with "Image of". Use empty alt="" for decorative images.

Canonical Tag

The canonical tag prevents duplicate content issues by specifying the preferred URL for a page.

How to fix

html
<link rel="canonical" href="https://yoursite.com/page">

Use the full, absolute URL including the protocol (https://).

FAQ Content

FAQ content helps AI answer questions about your products or services directly in responses.

How to fix

1. Add FAQ sections with clear questions and answers.

2. Use FAQPage schema for structured data:

html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What is your return policy?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "We offer a 30-day money-back guarantee."
    }
  }]
}
</script>

3. Use semantic HTML for FAQ sections:

html
<section id="faq">
  <h2>Frequently Asked Questions</h2>
  <details>
    <summary>What is your return policy?</summary>
    <p>We offer a 30-day money-back guarantee.</p>
  </details>
</section>

Need Help?

If you need expert assistance implementing these optimizations, contact flowful.ai. We specialize in helping businesses optimize for the AI era.